Bachelor of Business Administration (BBA) Syllabus

Semester II

  • COURSE CODE
    COURSE NAME
    CREDITS
  • JBBA 021

    Organizational Behaviour:

    UNIT-I

    Meaning and Phases of Organizational Behaviour, Need for Organizational Behaviour, Challenges and opportunities for Organizational Behaviour, Organizational Behaviour Model.

    UNIT-II

    Perception: Components, factors influencing perception process; Personality: Determinants, theories, measurement; Learning: Meaning, models of learning.

    UNIT-III

    Group Dynamics, Group Cohesiveness, Group formation and development, inter-group conflict, Nature, process and resolution techniques.

    UNIT-IV

    Communication process, meaning, barriers and methods to overcome barriers; Stress: Causes, remedies and effects; Organizational Culture; Organizational Change and development.

    Books:

    • 1. Stephen P. Robbins; Organizational Behaviour; Pearson.
    • 2. Rao P. Subba; Organizational Behaviour; Himalaya Publication.
    • 3. Prasad L. M.; Organizational Behaviour; Sultan Chand & Sons.
    04
  • JBBA 022

    Business Ethics & Corporate Governance:

    UNIT-I

    Business Ethics- Meaning, Nature and Scope of Business ethics, Importance of Business ethics; Emerging Business Ethics Issues. Ethical theories, Causes of unethical behaviour, Ethical Leadership.

    UNIT-II

    Ethics in practice - professional ethics for functional managers; Comparative ethical behaviour of managers; Code of ethics; Competitiveness, organizational size, profitability and ethics.

    UNIT-III

    Corporate Social Responsibility: Meaning, Nature and Scope of CSR; CSR in present scenario; Ecological/Environmental issues in the Indian context, Concept of Sustainable Development.

    UNIT-IV

    Corporate Governance: Meaning & definition, Issues, needs, corporate governance code, transparency & disclosure, role of auditors, board of directors and share holders; Global issues of governance.

    Books:

    • 1. Murthy C. S. V.; Business Ethics & Corporate Governance; Himalaya Publication.
    • 2. Singh Anand; Business Ethics & Indian Value System; Himalaya Publication.
    • 3. Mruthyunjaya, H. C.; Business Ethics & Value System; PHI.
    04
  • JBBA 023

    Services Marketing & Consumer Behavior:

    UNIT-I

    Meaning and nature of services marketing, goods and services - a comparative study, significance, marketing mix for services, classification of services.

    UNIT-II

    MIS in Service Marketing, Market Segmentation and positioning, Service Management, Promotion-mix strategy for Services.

    UNIT-III

    Meaning & Nature of Consumer Behavior, Factors affecting Consumer Behavior, Consumer involvement & Decision making, Consumer perception, Attitudes, Changes in attitudes, Consumer motivation.

    UNIT-IV

    Models of Consumer Behavior, Factors influencing purchase decision of consumer, Personality, Self Concept, Life Style, Psychographics, Reference group.

    Books:

    • 1. Vasanti Venugopal and Raghu, V. N.; Services Marketing; Himalaya Publication.
    • 2. Nair, Suja R.; Consumer Behaviour in Indian Perspective; Himalaya Publication.
    04
  • JBBA 024

    Financial Accounting:

    UNIT-I

    Nature and function of financial Reporting. Accounting and accounting system, Information perception of different uses, Measures of return, Ethical issues in accounting, Basic Accounting concepts and conventions, GAAP (Generally Accepted Accounting Principles).

    UNIT-II

    Source Documents, classification of accounts, Recording, posting of transactions, Preparation of trial balance for service and merchandise business, adjustment of accounts, closing of accounts, completing the accounting cycle measuring business income , Financial statements of manufacturing businesses.

    UNIT-III

    Meaning and reporting of assets/liabilities, Internal control systems for cash, bank reconciliation, accounting for receivables and inventories, capital and revenue expenditure, Depreciation accounting, Accounting for liabilities, Meaning and types of shares and buy back of shares.

    UNIT-IV

    Analysis of Accounting Information: Financial statement analysis and application, Statement of cash flow, preparation and interpretation.

    Books:

    • 1. Tulsian P. C.; Financial Accounting; Pearson.
    • 2. Bhattacharya, Asish K.; Financial Accounting for Business Managers; PHI.
    04
  • JBBA 025

    Company Law:

    UNIT-I

    Definition & nature of Company, types of Companies, formation of Companies, Liability of promoters, Incorporation of Companies, Commencement of business.

    UNIT-II

    Memorandum of Association (MOA), Contents, Doctrine of Ultravires, Articles of Association (AOA), Alteration of MOA and AOA, Doctrine of Indoor Management & exceptions to it.

    UNIT-III

    Prospectus, Statements in view of prospectus, Mis-statement & their remedies, Share capital, Allotment of shares - definition of share, Share warrant, Share certificate, Difference between Share warrant and share certificate, Difference between share & stock, Calls on shares, Types of shares, Voting rights, Right issues.

    UNIT-IV

    Management of Company, Appointment of directors, Legal Position, Duties & liabilities & Powers, Company Meetings- Types of Meetings, Statutory, Annual general meeting, extraordinary meeting, meeting of BOD, Guidelines for managerial remuneration, Quorum for different meetings, Kinds of resolutions, Provisions regarding borrowing, & issue of debentures, dividend and bonus shares, Notes on Winding up.

    Books:

    • 1. Maheshwary S. N. and Maheshwary S. A.; A Manual of Business Law; Himalaya Publication.
    • 2. Singh Avtar; Company Law; Eastern book Company.
    04
  • Total Credits
     
    20