Bachelor of Business Administration (BBA) Syllabus

Semester I

  • COURSE CODE
    COURSE NAME
    CREDITS
  • JBBA 011

    Marketing Fundamentals:

    UNIT-I

    Meaning, nature and scope of Marketing, Selling concept, difference between Marketing and Selling, Societal Marketing concept, Marketing Mix, Marketing Environment, Macro and Micro Market Environment.

    UNIT-II

    Market Segmentation, bases for Segmentation, Selection of Target Market and Positioning, Product mix and Product Life Cycle, Branding concept.

    UNIT-III

    Pricing: Meaning & objectives of Pricing, Factors affecting Pricing, methods of Pricing, Distribution Channels, types of Intermediaries

    UNIT-IV

    Promotion mix, Elements of Promotion, Advertising: Meaning, nature, definitions and types, Kinds of Advertising media, Sales Promotion: Techniques of sales promotions, difference between Advertising, Publicity and Personal selling, Digital Marketing.

    Books:

    • 1. Chatterjee, A. and Chaturvedi, R.K.; Marketing Fundamentals: A Contemporary Insight; NRBC.
    • 2. Kotlar, Philip, et al; Marketing Management; Pearson.
    • 3. Ramaswamy, V. S. and Namakauri, S.; Marketing management; McGraw Hill.
    • 4. Bose, Biplau S.; Marketing Management; Himalaya Publication.
    04
  • JBBA 012

    Business Statistics:

    UNIT-I

    Definition of statistics: Primary and secondary data, classification and tabulation of data. Measures of central tendency- Arithmetic mean, geometric mean and harmonic mean, mode, median. Measures of dispersion- Range, quartile deviation, mean deviation, standard deviation, absolute and relative measures of dispersion, Coefficient of variation.

    UNIT-II

    Correlation Analysis-Introduction, Importance of correlation, Analysis, Types of correlation- Positive and Negative correlation, linear and non-linear correlation, Karl Pearson's co-efficient of correlation, Spearman's Co-efficient of Rank Correlation. Regression Analysis: Difference between correlation and regression, Lines of regression. Methods of least squares, Properties of regression line, Regression Co-efficient and their properties.

    UNIT-III

    Probability-Definition of probability, Classical and empirical probability, Addition and Multiplication rule of probability, Simple problems.

    UNIT-IV

    Time series analysis: Utility of time series, Components of time series, Time series models, Moving average methods, seasonal variations- Estimation of seasonal variations.

    Books:

    • 1. Gupta K.L.; Business Statistics; Navyug Publication.
    • 2. Gupta S.C., Business Statistics; Himalaya Publication.
    • 3. Shukla S.M. and Sahay S.P., Business Statistics; Sahitya Bhavan.
    04
  • JBBA 013

    Managerial Economics:

    UNIT-I

    Introduction - Meaning, nature and scope of Managerial Economics, Significance in decision making. Fundamental principles, Demand Analysis- Introduction to Law of demand, types of demand, individual and market demand, curves & schedule, Demand determinants, Importance in decision making. Demand Forecasting - meaning and methods. Elasticity of Demand - Meaning, types, measurement and significance.

    UNIT-II

    Production Function - Meaning, Law of Variable Proportions, Returns to scale. Iso-Product Curves- meaning and features, Cost Concepts - Meaning and types of Costs, Cost – output relationship in short and long run. Break Even Point-Meaning, features and significance.

    UNIT-III

    Market Structure and Pricing Theory - Pricing under different market conditions - perfect competition, imperfect competition and monopoly. Price discrimination under monopoly and necessary condition and degrees of price discrimination.

    UNIT-IV

    National Income- Meaning, concepts, various methods of measurement, Difficulties in measuring National Income, Trade Cycle- Introduction, various phases of trade cycle, Hicks Theory of trade cycle, Keynes Theory of Trade cycle.

    Books:

    • 1. Agarwal M. K., Managerial Economics; New Age.
    • 2. Mittal Alka, Managerial Economics; Wisdom.
    • 3. Mishra Rajan; Managerial Economics; USP.
    04
  • JBBA 014

    Principles of Management:

    UNIT-I

    Introduction, Meaning, Nature and scope of Management, Development of Management Thoughts, Schools of Management Thoughts, Management Process & Management functions, Essentials of an effective manager.

    UNIT-II

    Planning, Fundamentals of planning, Objectives, Policy & Strategy, Forecasting, Organizing, Organization Theory, Organization structure, Authority & Responsibility, Line and Staff Relationships, Groups in organization, Organizational Change.

    UNIT-III

    Staffing, Motivation: Need, Objectives and Theories, Directing, Fundamentals of Directing, Leadership Styles and Approaches.

    UNIT-IV

    Controlling, Nature and Scope of Control, Types of Control, Control Process, Management by Exception (MBE), Effective Control System, Control Techniques - Traditional and Modern, Decision making.

    Books:

    • 1. Tripathi, P. C. and Reddy P.N.; Principles of Management; McGraw Hill.
    • 2. Ramasamay; Principles of Management; Himalaya Publication.
    • 3. Vasishth Neeru, Principles of Management; Taxman.
    04
  • JBBA 015

    Computer Fundamentals & Information Management:

    UNIT-I

    Basics of computers and their evolution: Characteristics of Computer, Application of Computer, Classification of Computer, Generation of Computer, Types of Software, Compiler & Interpreter, Data representation: Different Number Systems, Inter Conversion between Number Systems, Binary Arithmetic, Input devices, Output Devices, Main Memory/Primary Memory: Cache Memory, Secondary Memory.

    UNIT-II

    Introduction to Word Processor, Spread Sheets, PowerPoint. Operating System Concept: Introduction to Operating System, Functions of Operating System, Types of Operating System. Concept Of Data Communication & Networking: Network Concepts, Types of network, Communication Media, Modes of Transmission, Analog & Digital Transmission, Synchronous & Asynchronous Transmission, Different Topologies, Introduction to Internet.

    UNIT-III

    Business Data Processing: File Management System, Database Management System: Concept, Components, Centralized & Distributed Database System.

    UNIT-IV

    Core Concepts in Information System, Information System in Business: Framework and resources. Functional & Cross-Functional Information System. Decision Support System, Executive Information System, Executive Support System, Knowledge Support System, Knowledge Base System, Expert System, Trends in Information System.

    Books:

    • 1. Senana Sanjay; A First Course in Computer; Vikas Publication.
    • 2. Pradeep K.S.; Computer Fundamentals; BPB Publication.
    • 3. Rajaram; Fundamentals of Computers;, PHI.
    04
  • Total Credits
     
    20