Bachelor of Business Administration (BBA) Syllabus

Semester II

  • COURSE CODE
    COURSE NAME
    CREDITS
  • JBBA 031

    Advertising Management:

    UNIT-I

    Definition, Nature, functions, role and evolution of advertising, criticism, social, economic and legal aspects of advertising.

    UNIT-II

    Kind of advertising, Advertising media, Advertising Boom and Bane, Copy Writing: components of an Ad Copy and Layout.

    UNIT-III

    Advertising budget: Objectives, preparation and methods of advertising budget; Advertising Agency: functions, selection and compensation.

    UNIT-IV

    Indian Advertising industry, Contemporary mode of advertising, E-adverts, Green Advertising.

    Books:

    • 1. Rathor B. S; Advertisement Management; Himalaya Publication.
    • 2. Sharma Sangita and Singh Raghu Veer; Advertising- Planning & Implementation; PHI.
    • 3. Chunawalla S. A.; Advertising- Theory and Practices; Himalaya Publication
    04
  • JBBA 032

    Banking & Insurance:

    UNIT-I

    Structure of India Financial System, Major issues in Indian Financial System, Financial Sector reforms in India, RBI, Monetary Policy, Credit Control.

    UNIT-II

    Commercial Banking, Management of assets & liabilities of Commercial Banking, Regulatory Environment for Commercial Banking in India, Operating Aspects of Commercial Banking.

    UNIT-III

    Life Insurance Organizations, Regulatory framework, Management of Life insurance business, Nature & types of Life Insurance Policies, Operating Aspects of Life Insurance Companies.

    UNIT-IV

    General Insurance Organizations, Regulatory Framework , Management of General Insurance Business, Nature & types of General Insurance Policies, Operating Aspects of General Insurance Companies.

    Books:

    • 1. Agarwal O. P; Banking & Insurance; Himalaya Publication.
    • 2. Gordon E. and Gupta P. K.; Banking & Insurance; Himalaya Publication.
    04
  • JBBA 033

    Human Resource Management:

    UNIT-I

    Nature and Concept of HRM (Human Resource Management), Evolution of HRM and Strategic HRM Concept- Personnel Management, Difference between Human Resource Development and Human Resource Management, Importance of HRM and present day challenges, Human Resource Planning: The process of Human Resource Planning, Limitations.

    UNIT-II

    Job Analysis: Process of Job-analysis and Design: Outcomes of Job-analysis- Job Description, Job Specification and job Evaluation. Job Design. Recruitment, Selection and Placement: Factors affecting Recruitment, Process of Recruitment, Sources of Recruitment. Process of Selection- Stages; Socialization and Induction; Promotions, Demotions, Transfers and Separations.

    UNIT-III

    Training & Development: Difference between Training and Development, Training Methods, Executive Development. Performance Appraisal: Methods of Performance Appraisal, Possible Errors in Appraisal Process, Planning for Performance Improvement.

    UNIT-IV

    Compensation Planning: Meaning and Methods of Compensation, Objectives of Compensation Planning, Theories and Remuneration, Developing Pay Structures, Principles of Wage and Salary Administration, Current Trends in Salary Administration. Industrial Relations & Workers Participation in Management: Theories of Industrial Relations, HRM Practices – Change in perspective, Strategic management of Industrial Relations, Collective Bargaining– Policies and Practices, Participative Management, Quality Circles.

    Books:

    • 1. Gupta C. B.; Human Resource Management; Sultan Chand & Sons.
    • 2. Aswathappa K.; Human Resource Management; TMH Publication.
    • 3. Prasad L. M; Human Resource Management; Sultan Chand & Sons.
    04
  • JBBA 034

    Business Environment:

    UNIT-I

    Various types of economic systems being followed in the world, Comparison between the capitalist and socialist economies, The industrial policy 1951 and 1991 (statement, functions, implication and comparison) Private, Public and Co-operative sectors: meaning, role and importance.

    UNIT-II

    Macro and Micro factors that affect the environment, Controllable and uncontrollable factors as regards the organization, Environment scanning techniques: SWOT, ETOP with practical examples, Monetary, Fiscal, Exim Policies.

    UNIT-III

    Globalization and Liberalization and their effect on the Indian business environment, SEZs, EPZs, Privatization: implications and effects with examples, MNCs as a source of technology, merits and demerits.

    UNIT-IV

    Regulatory and control mechanism such as fiscal policy, MRTP, FEMA, IRDA, SEBI and their changing dimensions, SSI–types, role in the economy, merits and demerits, Financial institutions – structure, functions, roles and working.

    Books:

    • 1. Francis Cherunilam; Business Environment- Text & Cases; Himalaya Publication.
    • 2. Gupta C. B.; Business Environment; Sultan Chand & Sons.
    04
  • JBBA 035

    Financial Management:

    UNIT-I

    Financial Management goals & objectives, Functions of financial managers, Concepts of risk and return, Environment of finance in organization of finance function, Introduction to time value of money, Capital Budgeting techniques.

    UNIT-II

    Cost of Capital including valuation of securities, Capital Structure - Theory & Practice, EBIT, EPS Analysis, Dividend decisions & policy.

    UNIT-III

    Long term financing, Working capital management - Cash, credit, Inventory Management.

    UNIT-IV

    Financial Statement Analysis, Financial planning, Introduction to international financial institutions.

    Books:

    • 1. Rustogi R. P.; Elements of Financial Management; Taxman.
    • 2. Agarwal O. P.; Financial Management; Himalaya publication.
    • 3. Reddy G. Sudarsana; Financial Management- Principles and Practices; Himalaya Publication.
    04
  • Total Credits
     
    20