Bachelor of Business Administration (BBA) Syllabus

Semester IV

  • COURSE CODE
    COURSE NAME
    CREDITS
  • JBBA 041

    Retail Management & E-Commerce:

    UNIT-I

    Retailing: Meaning & objectives of Retailing, Role, Relevance & Trends, Characteristics of Retailing, types of Retail outlets, Contemporary form of retailing, The Retail Chain Organization- Structure, development & design.

    UNIT-II

    Retailing Strategy: Location-Types, Importance and determining factors, product and Merchandise Strategies, Retail Space and Ambience Management Strategies, Retail Pricing & promotion Strategies.

    UNIT-III

    Introduction to E-Commerce & E-Business, factors affecting E-Business. Developing E-Business Models. Planning, Implementing and controlling of E-Business. Creating the Marketing Mix, Organizational and Managerial issues.

    UNIT-IV

    Electronic Commerce & Banking, Electronic Payment System & Technology, On-line credit card, E-Commerce Security. Financial Planning and working with investors.

    Books:

    • 1. Nair Suja R.; Retail Management; Himalaya Publication.
    • 2. Sheikh, Arif; Retail Management; Himalaya Publication.
    04
  • JBBA 042

    Business Law:

    UNIT-I

    The Indian Contract Act: Nature of contract, Elements of valid contract, Offer & Acceptance, Communication of offer, acceptance & revocation, Capacity of contract, Coercion, Free concert, Duress & undue influence, Fraud, Misrepresentation, Mistake, Legality of object, Contingent Contract, Quasi Contract, Performance of Contract, Breach of Contract.

    UNIT-II

    Law of Partnership: Partnership distinguished from similar organization, Types of partner, Duties of partner, Liability of partner, Dissolution of partnership.

    UNIT-III

    Sale of Goods Act: Goods & Their classification, Price, Conditions & Warranties, Passing of properties & goods, Performance of a contract of sales, Buyers right, Auction sale.

    UNIT-IV

    Negotiable Instruments Act: Definition, Features, Assumptions, Promissory Notes, Bill of Exchange, Cheque, Material alterations, Payments in due course, Conditions when bankers must refuse payments. Negotiations, Endorsements, indorsement. Kinds of bills, their expectancies, Presentment, Dishonour, Compensation.

    Books:

    • 1. Maheshwary S. N. and Maheshwary S. A.; A Manual of Business Law; Himalaya Publication.
    04
  • JBBA 043

    Entrepreneurship:

    UNIT-I

    Entrepreneurship: Definitions and core elements, Process of Entrepreneurship, Entrepreneurial Competencies, Barriers to Entrepreneurship, Identification of business opportunities

    UNIT-II

    Establishment of a new enterprise, Choice of product, Market Assessment & Evaluation, Selection of Technology, Site Location, Organizational and Ownership Structure.

    UNIT-III

    Business Plan, SWOT analysis, Financing the new enterprise, Financial Management for new ventures, Source of Finance.

    UNIT-IV

    Marketing Management in a new enterprise, Human Resource Management in a new enterprise, Operations Management in a new enterprise, MSMEs.

    Books:

    • 1. Taneja Satish; Entrepreneur Development; Himalaya Publication.
    • 2. Robert D. Hisrich, Mathew J. Manimala, Michael P. Peters & Dean A. Shepherd; Entrepreneurship; McGraw Hills.
    • 3. Gupta C. B. And Khanka S. S.; Entrepreneurship and Small Business Management; Sultan Chand & Sons.
    04
  • JBBA 044

    Management Accounting:

    UNIT-I

    Management accounting: Definition, Differences with financial accounting & Cost accounting, Management process & accounting, The value chain of business function, Introduction to CVP relationships, Measurement of Cost Behaviour.

    UNIT-II

    Introduction to manufacturing costs, process costing, By-product and joint product cost, definition, problem based on activity based costing.

    UNIT-III

    Relevant information & decision making, Special order & addition, deletion of product and services, Optimal uses of limited resources, Pricing decisions, Make or buy decision, Ratio analysis.

    UNIT-IV

    Budget and Budgeting Control-Meaning, types, importance, advantages, disadvantages. Preparing the master budget and functions budgets, Flexible budgets, Variance analysis, Introduction to Management Control Systems.

    Books:

    • 1. Wilson M.; Management Accounting; Himalaya publication.
    • 2. Arora M. N.; Management Accounting; Himalaya publication.
    • 3. Anthony A., Atkinson; Management Accounting; Pearson.
    04
  • JBBA 045

    Production Management:

    UNIT-I

    Introduction: Meaning, Nature, Scope and Objective of Production Management. Duties and Responsibilities of Production Management. Production Function. Production Charts & Schedules.

    UNIT-II

    Plant Location: Nature, Factors considered in location, Methods and Type of areas. Plant Layout: Objective of good layout, Factors influencing layout and Types of layout. Material Handling Equipment: Importance, Objective, Principles and Factors affecting selection of equipment and types of handling equipment.

    UNIT-III

    Work Study: Method study and work measurement- Importance, Objectives, Application areas, Steps in method study and Techniques of work measurement. Production Planning and Control: Factors influencing production planning and benefits of production control.

    UNIT-IV

    Inventory Management: Factors influencing and Objectives of inventory management. Techniques of inventory management. TQM.

    Books:

    • 1. Aswathappa K. & Bhat K. S; Production & Operations Management; Himalaya Publication.
    • 2. Chary S.N.; Production & Operations Management; TMH.
    04
  • Total Credits
     
    20