Bachelor of Business Administration (BBA) Syllabus

Semester V

  • COURSE CODE
    COURSE NAME
    CREDITS
  • JBBA 051

    Rural Marketing:

    UNIT-I

    Meaning, Definition & Scope of Rural Marketing, Rural Environment: Population and its locations, occupation pattern, expenditure pattern, infrastructure facilities, Indian Rural market.

    UNIT-II

    The Rural Consumer: Characteristics, factors influencing purchase decision, Rural Demand: Nature, types of requirements, Hierarchy of markets and rural market index, Problems in rural marketing.

    UNIT-III

    Marketing of Agriculture Inputs: Consumable inputs and durable inputs: Marketing of Consumables and Durables: Composition of Products, Price, distribution, promotion, product redesign or modification needs.

    UNIT-IV

    Marketing of Agricultural Produce, Formation of Cooperative marketing and processing societies, marketing of rural/cottage industry/artisan products; Rural Marketing Strategies: Rural Market Segmentation, Strategies on product, price, promotion and distribution.

    Books:

    • 1. Badi Ravindra N.; Rural Marketing, Himalaya Publication.
    04
  • JBBA 052

    Financial Services:

    UNIT-I

    Introduction to financial services. Fund and fee based services, Utility and significance; NBFCs.

    UNIT-II

    Meaning, Concepts of Leasing and Hire Purchase, lease financing, Factoring, Bill Discounting, Credit Card services, Merchant Banking and advisory services; IPOs.

    UNIT-III

    Managing Personal Finance: Introduction, Investor's Need & Nature, Avenues for Investment in Gold, Silver, Diamonds and Antiques, Bank Deposit, Government Securities, Insurance policies, Analysis of Investment in Equity & shares, Mutual Fund. Analysis of systematic & unsystematic Risk.

    UNIT-IV

    Managing of cash and cash forecasting. Financial Security. How to become wealthy on a small budget. Avoiding poverty trap and bankruptcy

    Books:

    • 1. Desai Vasant; Financial Market and Financial Services; Himalaya Publication.
    • 2. Khan M. Y.; Financial Services; Tata Mc Graw Hill.
    • 3. Avadhani V. A.; Financial Services and Markets; Himalaya Publication.
    04
  • JBBA 053

    Taxation Laws:

    UNIT-I

    Important Definitions, Concepts of Income, Exempted incomes, Residential Status and Tax Liability.

    UNIT-II

    Important Definitions, Concepts of Income, Exempted incomes, Residential Status and Tax Liability.

    UNIT-III

    Capital Gains, Income from other sources. Individual Assessment, Assessment procedure, Set off and Carry Forward of losses, Clubbing of Income.

    UNIT-IV

    Tax authorities and their powers. Personal Income Tax Planning, Tax Evasion, Tax Avoidance & Tax Planning.

    Books:

    • 1. Pathak Akhileshwar; Business Taxation; Tata Mc Graw Hill.
    • 2. Singuania Vinod K.; Direct Tax Laws & Practice; Taxman.
    04
  • JBBA 054

    Project Management:

    UNIT-I

    Generation & Screening of project idea, Preliminary Screening, Project Rating Index, Entrepreneurial Skills, Market & demand analysis, Collection of Primary & Secondary information, Demand forecasting, Market planning.

    UNIT-II

    Technical Analysis, Manufacturing process/technology, Material inputs & utilities, Product Mix, Plant Capacity, Location & site, Machinery & Equipment, Structures & Civil work, Environmental aspects, Project Charts & Layouts, Project Time Lines.

    UNIT-III

    Cost of projects, Means of financing, Estimates of Sales & Production, Cost of Production, Working Capital Requirement & Financing, Projected income statement, Balance sheet and cash flow with multi-year projections, Consideration of alternative sources of finance.

    UNIT-IV

    Project Implementation: Forms of project organization, Project control & control charts, Human aspects of project management, Prerequisites for a successful project implementation, Introduction to project network & determination of critical path, Preparation of comprehensive project report.

    Books:

    • 1. Desai Vasant; Project Management; Himalaya Publication.
    • 2. Nagarajan K.; Project Management; New Age International Publication.
    04
  • Total Credits
     
    16