Bachelor of Business Administration (BBA) Syllabus

Semester VI

  • COURSE CODE
    COURSE NAME
    CREDITS
  • JBBA 061

    International Business:

    UNIT-I

    Historic view point of international business, Introduction and concepts of the modern international business, Domestic and international business comparison and contrast with advantages and disadvantages of both., Regional blocks– NAFTA, SAFTA, ASEAN, SAARC types, roles, functions and their effect on emerging global business environment, Mode of entry into international business.

    UNIT-II

    GATT and WTO - structure, functions and roles in the current international business scenario, the modern world reasons for venturing into international business, Factors and variables involved in international business. International business strategies and entry modes and techniques. MNCs and their role in Indian economy.

    UNIT-III

    Advantages of international marketing, various types of international market intermediaries, cross-cultural issues, implications on the host and guest countries.

    UNIT-IV

    International financial institutions – structure, roles, functions, World Bank, GATT, IMF, UNTCAD, NABARD, ADB, Export documentation and financial support available in India –APEDA, EPZs, SEZs, concepts of BPO, FDI etc and their effects on the future of international business. India's attractiveness for FDI vis-à-vis other countries like China, Brazil, Malaysia etc.

    Books:

    • 1. John M., Kanzal Jayaram and Archana B. S; International Business; Himalaya Publication.
    • 2. Francis Cherunilam; International Business- Text and Cases; Prentice- Hall of India.
    04
  • JBBA 062

    Supply Chain Management:

    UNIT-I

    Introduction to Supply Chain Management: Supply chain – objectives, importance, decision phases, process view; Competitive and supply chain strategies, achieving strategic fit, supply chain drivers, obstacles, framework – facilities – inventory – transportation – information – sourcing – pricing.

    UNIT-II

    Designing the Supply Chain Network: Designing the distribution network – role of distribution – factors influencing distribution – design options – e-business and its impact – distribution networks in practice – network design in the supply chain – role of network – factors affecting the network design decisions – modelling for supply chain.

    UNIT-III

    Transportation Networks and Sourcing: Role of transportation – modes and their performance – transportation infrastructure and policies - design options and their trade-offs – Tailored transportation. Sourcing – In-house or Outsource – 3rd and 4th PLs – supplier scoring and assessment.

    UNIT-IV

    Coordination in a Supply Chain: Lack of supply chain coordination and the Bullwhip effect – obstacle to coordination – managerial levels – building partnerships and trust – continuous replenishment and vendor-managed inventories – collaborative planning, forecasting and replenishment.

    Books:

    • 1. Chopra Sunil and Meindl Peter, Supply Chain Management – Strategy, Planning and Operation, PHI.
    • 2. Wisner, Keong Leong and Keah-Choon Tan, Principles of Supply Chain Management A Balanced Approach, Thomson Press.
    • 3. David Simchi-Levi et al, Designing and Managing The Supply Chain – Concepts, Strategies, and Case Studies, McGraw Hill International.
    • 4. Coyle, Bardi, Longley, The Management of Business Logistics – A Supply Chain Perspective, Thomson Press.
    • 5. Gattorna J L and Walters D W, Managing The Supply Chain – A Strategic Perspective, Palgrave.
    • 6. Sahay B S, Supply Chain Management in The Twenty-First Century, Macmillan.
    • 7. Jeremy F Shapiro, Modeling The Supply Chain, Thomson Duxbury .
    • 8. Mohanty R P, Deshmukh S G, Supply Chain Management, Theories And Practices, Biztantra.
    04
  • JBBA E-01/02/ 03/04/05

    Elective Subjects (Any One)

    Supply Chain & Logistics:

    UNIT-I

    Physical distribution - Definition, Importance, participants in physical distribution process. Marketing Channels – Definition & Importance, Different forms of channels, Functions of Marketing Channels.

    UNIT-II

    Unconventional channels - Channels for Consumer goods, Industrial Goods & Services – Integrated Marketing Channels – Horizontal, Vertical, and Multi channel marketing Systems - International Marketing Channels. Channel Management – Channel Selection Process & criteria – Performance appraisal of Channel Members – Channel Conflicts & Techniques to resolve channel conflicts.

    UNIT-III

    Supply Chain Management – concept – significance – components – Order processing – Material Handling – Transportation – Warehousing, Logistics - Objectives, Components, Significance, Reverse Logistics.

    UNIT-IV

    Inventory Management- definition, scope and significance of Inventory management - Costs associated with Inventory - Types of Inventory – Basic EOQ Model - ABC Analysis.

    Books:

    • 1. Stern – El Ansary; Channel Management.
    • 2. Eliton S.; Distribution Management.
    • 3. Gupta S. L.; Sales and Distribution Management
    • 4. Dhotre Meenal; Channel Management & Retail Management
    • 5. Dobler and Burt; Purchasing and Supply Management.
    • 6. Dutta; Materials Management
    • 7. Gopalkrishnan; Handbook of Materials Management
    • 8. Jhamb L.C.;Materials & Logistics Management.
    • 9. Christopher Martin; Logistics & Supply Chain Management.

    Long Term Finance:

    UNIT-I

    Financial plan and capitalization - Financial plan, Steps in financial planning, Principles for formulation of financial plan, Capitalization, Over Capitalization and Under Capitalization.

    UNIT-II

    Sources of Finance - Owned and Borrowed funds, Retained Earnings, Equity Shares, Preference Shares, Debentures, Term loan, lease financing, Hire purchasing, Public Deposits.

    UNIT-III

    Capital Structure- Meaning, Factors affecting Capital Structure, Internal factors, External factors, General Factors, Cost of Capital-Trading on Equity, Capital Gearing and Leverages.

    UNIT-IV

    Capital Budgeting- Meaning, Techniques of capital Budgeting, Decisions making under risk, uncertainty and profitability, mutually exclusive proposals.

    Books:

    • 1. Pandey I.M; Financial Management
    • 2. Kishore Ravi. M.; Financial Management
    • 3. Pardeshi P.C.; Business Finance.
    • 4. Khan and Jain; Financial Management
    • 5. Chandra Prasanna; Financial Management
    • 6. Kohak M.A. ; Financial Services
    • 7. Inamdar Satish;Financial statement and Analysis

    Human Resource Practices:

    UNIT-I

    Workers Participation in Management- Definitions- objectives-Importance- Pre-requisites for effective participation- levels of participation – methods or forms of workers participation. Workers participation in Management practices in India.

    UNIT-II

    Workers Participation in Management- Definitions- objectives-Importance- Pre-requisites for effective participation- levels of participation – methods or forms of workers participation. Workers participation in Management practices in India.

    UNIT-III

    Industrial Relations- Definition, objectives and importance of IR, Participants in IR, Industrial Relations Strategy, and Requirements of successful industrial relations programme. Collective Bargaining- Concept and features of collective Bargaining, Essential conditions of successful bargaining, Emerging issues in collective bargaining, Process of collective Bargaining.

    UNIT-IV

    Grievance and Discipline- Meaning and features of discipline, objectives and Types of Discipline, Act of Indiscipline, Principles of maintaining discipline, Disciplinary Action, Code of Discipline, Meaning, Definition and Nature of Grievance, causes of Grievance, Grievance Redressal Procedure and Machinery.

    Books:

    • 1. Mamoria C.B. and Gankar S.V.; Personnel Management
    • 2. Ashwathappa; Human Resource Management
    • 3. Dewede R.S. ; Human Resource Management
    • 4. Monappa Arun; Managing Human Resources
    • 5. Malik P.L.; Industrial Law
    • 6. Singh B.D.; Labour Laws for Managers
    • 7. Pardeshi P.C.; Human Resources Management.
    • 8. Sharma A.M.; Industrial Relations
    • 9. Davar R.S.; Personnel Management and IR

    Event Management:

    UNIT-I

    Event management- definition, nature and scope, Event Designing, Event Organizers- Targeting Clients, Selecting Event Categories to Serve, Selecting and Contracting with Other Key Elements in Chosen Categories, Creating Opportunities for Better Deals with Different Media.

    UNIT-II

    Facets of Event Management- Event Infrastructure, Core Concept, Core People, Core Structure, Set Objectives for the Event, Negotiating Contracts with Event Organizers, Locating Interaction Points, Banners, Displays etc., at the Event, Preparing the Company's Staff for the Event, Post-event Follow-up.

    UNIT-III

    Event Marketing - Concept of Market in Events, Revenue Generating Customers, Nonrevenue Generating Customers, Branding Building, Event Hierarchy, Categories of Events and their Characteristics, Competitive Events, Artistic Expression, Cultural Celebrations, Special Business Events, Retail Events, Concept of Pricing in Events.

    UNIT-IV

    Activities in Event Management- Pre-event Activities, During-event Activities, Post-event Activities, Event Management Information System, Development of the Strategic Market Plan, Environmental Assessment, Competitive Assessment, Gaining Competitive Advantages, Business Potential Assessment.

    Books:

    • 1. Tallon A.F.; Fashion Marketing and Marchandising, Sequuoia Books.
    • 2. Panwar J.S.; Marketing in the New Era, Sage Publications India Pvt. Ltd.
    • 3. Avvich, Barry; Event and Entertainment Marketing; Vision Books.
    • 4. Berry, Isaac; The Business Growth Handbook, Marquis Books.

    Sales Management:

    UNIT-I

    Evolution of Sales Management, Objectives of Sales Management Positions, Functions of Sales Executives, Purpose of Sales Organization, Types of Sales Organization structures, Distributive Network relations.

    UNIT-II

    Salesmanship: Theories of Personal Selling, Types of Sales Executives, Qualities of Sales Executives, Prospecting, Pre-approach and Post-approach.

    UNIT-III

    Distribution network Management: Types of Marketing Channels, Factors affecting the choice of Channel, Types of Middleman and their characteristics, Concept of Physical Distribution System

    UNIT-IV

    Sales Force Management: Recruitment and Selection, Sales Training, Sales Compensation.

    Books:

    • 1. Cundiff, Still, Govoni; Sales Management.
    • 2. Pradhan, Jakate, Mali; Salesmanship & Publicity.
    • 3. Chunawalla S.A.; Sales Management
    04
  • Total Credits
     
    12