Master of Business Administration (MBA) Syllabus

Semester IV

  • COURSE CODE
    COURSE NAME
    CREDITS
  • JMBA 041

    Strategic Management:

    UNIT-I

    Nature of Strategic Management: Concept of Strategy; Vision, Mission, Goals and Objectives; External Environmental Analysis; Analyzing Companies Resource in Competitive Position; Mintzberg's 5Ps of Strategy; Strategic Management Process.

    UNIT-II

    Strategy Formulation: External Environmental Analysis; Analyzing Companies Resource in Competitive Position- Concept of Stretch, Leverage and Fit; Strategic Analysis and Choice, Porter's Five Forces Model, Concept of Value Chain, Grand Strategies; Porter's Generic Strategies; Strategies for Competing in Global Markets.

    UNIT-III

    Corporate-Level Strategies: Diversification Strategies: Creating Corporate Value and the Issue of Relatedness, Vertical Integration: Coordinating the Value Chain, The Growth of the Firm: Internal Development, Mergers & Acquisitions, and Strategic Alliances Restructuring Strategies: Reducing the Scope of the Firm.

    UNIT-IV

    Strategy Implementation: Structural Considerations and Organizational Design; Leadership and Corporate Culture.

    UNIT-V

    Strategy Evaluation: Importance and Nature of Strategic Evaluation; Strategic and Operational Control, Need for Balanced Scorecard, Corporate Governance.

    Books:

    • 1. Dess; Strategic Management – Text and Cases; McGraw Hill
    • 2. Johnson ; Exploring Corporate Strategy; Pearson
    • 3. Kazmi; Business Policy and Strategic Managemen;, McGraw Hill
    • 4. Chandrashekharan N.; Strategic Management; Oxford University Press.
    • 5. Wheelen & Hunger; Strategic Management and Business Policy; Pearson.
    04
  • JMBA 042

    Corporate Governance & Business Laws:

    UNIT-I

    Meaning, objectives, nature and scope of Corporate Governance. Issues, need of corporate governance code, Code of Corporate Practices, Corporate Social Responsibility, Corporate Governance and the Role of Board (BOD), Corporate Disclosure and Investor Protection in India. The Indian Contract Act: Essentials of a valid contract, void agreements, performance of contracts, breach of contract and its remedies, Quasi –Contracts.

    UNIT-II

    Moral Values and Ethics: Values – Concepts, Types and Formation of Values, Ethics and Behaviour. Values of Indian Managers; Managerial Excellence through Human Values; Development of Ethics, Ethical Decision Making, Business Ethics- The Changing Environment and Stakeholder Management, Relevance of Ethics and Values in Business, Spiritual Values. Modern Business Ethics and Dilemmas.

    UNIT-III

    The Sale of Goods Act: Contract of sale of goods, conditions and warranties, transfer of property, rights of an unpaid seller; the negotiable instruments act: nature and types; negotiation and assignment; holder–in due course, dishonour and discharge of a negotiable instrument, arbitration.

    UNIT-IV

    The Companies Act, 1956: Nature and types of companies; formation; memorandum and articles of association; prospectus, shares and share capital, allotment of shares.

    UNIT-V

    Membership; borrowing powers; management and meetings; accounts and audit; compromise arrangements and reconstruction; prevention of oppression and mismanagement; winding up; Consumer Protection Act and Cyber Law; RTI Act 2005: Purpose, Right to Information and Obligation of Public Authorities, Exemption from disclosure of information.

    Books:

    • 1. Fernando A C; Corporate Governance; Pearson
    • 2. Albuquerque; Legal Aspects of Business; Oxford university Press
    • 3. Ghosh; Business ethics and corporate governance; McGrawhill
    • 4. Kumar; Corporate Governance; Oxford University Press
    • 5. Mandal; Ethics in business and corporate governance; McGrawHill
    • 6. Pathak; Legal aspects of business;Mcgrawhill
    • 7. Ramaiyam, A.; Guide to the Companies Act; Wadhwa,
    • 8. Sheth; Business Law; Pearson
    • 9. Tulsian; Business law;McGrawhill.
    04
  • JMBA-H-03

    Team Building & Leadership:

    UNIT-I

    Leadership: Meaning, Concepts and Myths about Leadership, Components of Leadership- Leader, Followers and situation. Assessing Leadership & Measuring its effects. Focus on the Leader – Power and Influence; Leadership and Values. Leadership Traits; Leadership Behaviour; Contingency Theories of Leadership; Leadership and Change.

    UNIT-II

    Groups, Teams and Their Leadership. Groups: Nature, Group Size, Stages of Group Development, Group Roles, Group Norms, Group Cohesion. Teams – Effective Team Characteristics and Team Building, Ginnetts Team Effectiveness Leadership Model. Leadership Skills – Basic Leadership Skills, Building Technical Competency, Advanced Leadership Skills, Team Building for Work Teams, Building High Performance Teams.

    UNIT-III

    Workgroup Vs. Teams: Transforming Groups to Teams; Types of Teams; Stages of Team Building and its Behavioural Dynamics; Team Role; Interpersonal Processes; Goal Setting and Problem Solving. Interpersonal Competence & Team Effectiveness: Team Effectiveness and Important Influences on Team Effectiveness. Role of Interpersonal Competence in Team Building; Team Size; Team Member Roles and Diversity; Norms; Cohesiveness; Measuring Team Effectiveness.

    UNIT-IV

    Role of Leaders in Teams: Supporting Teams; Rewarding Team Players; Role Allocation; Resource Management for Teams; Selection of Team Players; Leaders as Facilitators, Mentors; Developing Collaboration in Teams: Functional and Dysfunctional Cooperation and Competition; Interventions to Build Collaboration in Organizations; Social Loafing, Synergy in Teams, Self-Managed Teams.

    UNIT-V

    Communication and Creativity: Communication Process; Communication Effectiveness & Feedback; Fostering Team Creativity; Delphi Technique; Nominal Group Technique; Traditional Brain Storming; Electronic Brain Storming. Negative Brain Storming.

    Books:

    • 1. Haldar; Leadership and Team Building; Oxford University Press
    • 2. Hughes; LEADERSHIP: Enhancing the Lessons of Experience (SIE); McGrawHill
    • 3. Mittal; Leadership and Team Building; Pearson
    • 4. Yukl; Leadership In Organizations; Pearson.
    E
  • JMBA-H-04

    Negotiation & Counseling:

    UNIT-I

    Nature of International Business Negotiations: Framework for international business negotiations - Background factors - Impact of national culture, organizational culture and personality on buyer-seller interaction – a model of the negotiation process with different strategies and planning – Distributive bargain and integrative negotiations.

    UNIT-II

    Cultural aspects of International Business negotiation- Hofstede's dimension of culture and their influence on International Business negotiation - cross culture communication: Issues and Implications – The role of time in Business negotiation – The role of atmosphere in negotiations.

    UNIT-III

    Negotiating sales, export transaction and agency agreements – negotiating licensing agreements – Negotiating international joint venture – project negotiations – Cooperative negotiation for mergers and acquisitions. Investment negotiations – Negotiating with Europe, China and other East Asian countries - Business Negotiations between Japanese and Americans – General Guidelines for negotiating international business.

    UNIT-IV

    Ethics in negotiations – Communication in negotiations – Negotiation power and relationships in negotiations – Best practices in negotiations – Business Etiquette – Assertive skills – Personality and negotiation skills.

    UNIT-V

    Emergence & Growth of Counseling: Factors contributing to the emergence, Approaches to Counseling: Behaviouristic, Humanistic Approaches and Rogers Self Theory, Counseling Process: Steps in Counseling Process. Changing Behaviour through Counseling, Role of a Counselor Organizational Application of Counseling, Dealing with Problem Employees, Ethics in Counseling. Modern Trends in Counseling Goals, Process, Procedures, Counseling Skills.

    Books:

    • 1. Carell; Negotiating Essentials – Theory , Skills and Practices; Pearson
    • 2. Cleary; The Negotiation Handbook; PHI India
    • 3. Lewicki; Negotiation; McGrawhill
    • 4. Rao; Counselling and Guidance; McGrawhill.
    E
  • JMBA-M-03

    Sales & Distribution Management:

    UNIT-I

    Introduction to Sales Management: Scope and Importance; The Evolving Face of Personal Selling; Personal Selling Process and Approaches; Sales Organization Structure; Sales Strategies, Sales Forecasting; Sales Territory Design.

    UNIT-II

    Sales Force Management: Sales Force Job Description; Recruitment and Selection; Training Sales Personnel; Sales Force Motivation; Compensation; Sales Quotas: Evaluating Sales Performance; Use of Information and Communication Technology (ICT) in Sales Management.

    UNIT-III

    Distribution Planning and Control: Functions of Intermediaries; Types and Role of Channel Intermediaries in India for Consumer and Industrial Products: Wholesale and Retail Structure, Complex Distribution Arrangement -Structural Separation and Postponement.

    UNIT-IV

    Channel Strategy and Design; Selection, Motivation and Evaluation of Intermediaries; Managing Channel Dynamics, Relationships and Channel Conflict; Ethical and Legal Issues in Sales and Distribution Management in Indian context.

    UNIT-V

    Distribution System and Logistics: Physical Distribution System –Objectives and Decision Areas; Customer Service Goals; Logistics Planning; An overview of Transportation, Warehousing and Inventory Decisions; Efficient Supply Chain Management (SCM); Integration of Sales and Distribution Strategy.

    Books:

    • 1. Coughlan; Marketing Channels; Pearson
    • 2. Havaldar; Sales and Distribution Management; McGraw Hill
    • 3. Jobber; Selling and Sales Management; Pearson
    • 4. Panda; Sales and Distribution Management; Oxford University Press,
    • 5. Tanner; Sales Management; Pearson.
    E
  • JMBA-M-04

    Marketing of Services:

    UNIT-I

    Introduction to Services: Nature of Services; Characteristics of Services– Intangibility, Inconsistency, Inseparability and Inventory; Search, experience and credence attributes, Classification of Services; Consumer versus Industrial Services. Global and Indian Scenario in services sector: Importance of Services Marketing; Service as key differentiator for manufacturing industries.

    UNIT-II

    Services Marketing Mix: Introduction to the 7 Ps of Services Marketing Mix; Product-Service Continuum; Standalone service products; Service products bundled with tangible products; Service Life Cycle.

    UNIT-III

    Distribution: Place – Distribution Strategies for Services; Challenges in distribution of Services; Role of Internet in distribution of Services. Promotion: Promotion objective for Services; Personnel Selling, Advertising and Sales Promotion; Role of Relationship Marketing in promoting services. Pricing: Factors involved in pricing a service product; demand variation and capacity constraints; Capacity Planning, Measures to respond to changes in demand; People; Services marketing triangle; Service profit chain.

    UNIT-IV

    Physical evidence: Nature of physical evidence; Importance of physical evidence in services; Service scopes. Process: Service as a process and as a system - Different process aspects and managerial challenges - Strategies for managing inconsistency – Customer role in services - Customers as 'co- producers'; Self Service Technologies, – Customer Service in Service Marketing.

    UNIT-V

    Customer Satisfaction & Service Quality: Monitoring and Measuring customer satisfaction, Order taking and fulfillment; Service Guarantee - Handling complaints effectively; Defects, Failures and Recovery. Concept and Importance of quality in Services; Service Quality Models Parsuraman-Zeithamal-Bitner (PZB) Gaps Model, SERVQUAL, and SERVPERF Gronroos model Technology & Service Strategy: E-services.

    Books:

    • 1. Lovelock Christopher; Services Marketing; Pearson
    • 2. Verma Harsh; Services Marketing; Pearson
    • 3. Hoffman; Service Marketing; Cengage
    • 4. Nargundkar; Services marketing; McGrawhill
    • 5. Srinivasan; Service Marketing: Indian Context; PHI
    • 6. Zeitham; Services Marketing; McGrawhill.
    E
  • JMBA-F-03

    Tax Planning & Financial Reporting:

    UNIT-I

    Nature and Scope of Tax Planning: Nature, Objectives of Tax Management, Tax Planning, Tax Avoidance & Tax Evasion, Assessment Year, Previous Year, Assesses – types, Residential status, Non- resident Indians.

    UNIT-II

    Tax on Individual Income – Computation of tax under the heads of Salaries, Income from House Property, Profits & Gains of Business, Capital Gains & Income from Other Sources. Tax deductible at source..

    UNIT-III

    Wealth tax on closely held companies; Valuation of assets; Filing of returns; Assessment; Appeals; Review; Revision and Rectification., Service Tax.

    UNIT-IV

    Value Added Tax (VAT), Transaction Taxes (with reference to Financial Services), Customs Act and Customs Duties Planning (Working Knowledge required).

    UNIT-V

    UNIT-IV

    Corporate Income Tax: Tax concessions and incentives for corporate decisions. Tax planning for depreciation; Treatment of losses & unabsorbed items; Carry forward and set off losses. Tax and business reorganizations: merger and amalgamation, Tax planning regarding Employees Remuneration, Tax appeals, Revision & Review.

    Books:

    • 1. Bhatia; Public Finance;Vikas
    • 2. Lal; Income Tax; Pearson
    • 3. Pathak; Tax Planning; McGrawhill
    • 4. Singhania; Direct Taxes, Law & Practice; Taxmann.
    E
  • JMBA-F-04

    Management of Financial Institutions & Services:

    UNIT-I

    Financial System and Markets: Constituents and functioning; RBI – Role and functions. Regulation of money and credit, Monetary and fiscal policies, Techniques of regulation and rates; Financial Sector Reforms in India, Overview of Financial Services: nature, scope and importance etc.

    UNIT-II

    Financial System and Markets: Constituents and functioning; RBI – Role and functions. Regulation of money and credit, Monetary and fiscal policies, Techniques of regulation and rates; Financial Sector Reforms in India, Overview of Financial Services: nature, scope and importance etc.

    UNIT-III

    International Financial Markets: International Banking & Money Market- International banking Services – Capital Adequacy Standards-International Money Markets, International Equity Sources - Global Equity Markets- Methods of Sourcing Cross-listing in Secondary Markets- New Equity Issues, International Debt Sources-Debt Management and Funding Goals - International Debt Instruments- International Bank Loans – Euro notes- International Bond Market.

    UNIT-IV

    Securitization: concept, nature, scope and their implications. Securitization of Auto loans and housing loans, Securitization in India. DFIs in India - IDBI, ICICI, IFCI, NABARD, RRBs, State Level Institutions ; NBFCs -Their status, types, working and strategies for commercial viability ; Insurance & Mutual Fund organizations - Their status, types, working and strategies for commercial viability.

    UNIT-V

    UNIT-IV

    Leasing and Hire Purchase: Industry. Size and scope. Parties involved, Evaluation of Lease transaction, Types of lease and their implications, Hire purchase and lease - differences and implications for the business. Other financial services: Factoring, Forfeiting, Discounting and Re Discounting of Bills, Consumer Credit and Plastic Money – concept, working and uses of each.

    Books:

    • 1. Apte; International Financial Management; McGraw Hill
    • 2. Bhole; Financial institutions and Markets; McGrawHill
    • 3. Eiteman ; Multinational Business Finance; Pearson
    • 4. Fabozzi; Foundations of Financial Markets and Institutions; Pearson
    • 5. Khan; Financial Services; Mc Graw Hill
    • 6. Machiraju; Indian Financial System; Vikas
    • 7. Srivastava; Management of Financial Institutions; Himalaya.
    E
  • JMBA-V-03

    Dissertation
    02
  • Total Credits
     
    26