Master of Business Administration (MBA) Syllabus

Semester II

  • COURSE CODE
    COURSE NAME
    CREDITS
  • JMBA 021

    Human Resource Management:

    UNIT-I

    Human Resources Management: Definition, scope, objective and functions of Human Resources Management; Human Resources Policy: Definition, importance, characteristics of good HR Policy; Human Resources Planning: Definition, importance, barriers of HR Planning, HR Planning Process.

    UNIT-II

    Job Analysis and Design: Definition, Process of Job Analysis, Job Design, Factors affecting job Design, Process of Job Design. Human Resource Recruitment: Definition, factors governing recruitment, recruitment process. Selection: Definition, Selection Process. Placement: Meaning, Problems in Placement.

    UNIT-III

    Orientation: Meaning, typical Orientation Program, Evaluation of and Problems in Orientation, Promotions and Transfers, Retrenchment and VRS. Training and Development: Inputs in Training and development, Training Process, deriving Instructional Objectives, Design, Implementation and Evaluation of the Training Programme. Performance Appraisal: Meaning, Objectives, Performance Appraisal, Process.

    UNIT-IV

    Employee Remuneration: Components of Remuneration, Fringe Benefits, Perquisites, Non Monetary benefits, Remuneration Plans, Devising Remuneration Plans, Concepts of Wages, Minimum Wages, Fare Wages. Incentive payments: Meaning, Types of Incentive system. Human Resource Management and Ethics: Importance of HRM ethics, Ethical Issues in HRM. Employee Welfare: Meaning, Types of Welfare Activities, welfare facilities by the Government, Welfare Activities by the Trade Unions.

    UNIT-V

    International HRM: Definition, Cultural Differences and HRM, Economic Factors and IHRM, International Recruitment Policy, International Selection Criteria, International Training and Development.

    Books:

    • 1. Dessler Gary; Human Resource Management; Pearson Education India.
    • 2. Rao VSP; Human Resource Management; Excel Books
    • 3. Monappa Arun; Managing Human Resources; McMillan
    • 4. Prasad Kesho; Strategic Human Resource Management; Prentice Hall India
    04
  • JMBA 022

    Research Methodology:

    UNIT-I

    Concept of Research and Its Application in Various Functions of Management, Types of Research. Process of Research, Research Design: Various Research Designs, Formulation and definition of research problem, formulation of research hypothesis, research design classification: - exploratory research design, descriptive research design (survey and observation) and causal research design (experimentation).

    UNIT-II

    Collection of Data: Concept of Sample, Sample Size and Sampling Procedure, Various Types of Sampling Techniques. Types of Data: Secondary and Primary, Various Methods of Collection of Data, Preparation of Questionnaire and Schedule, Types of Questions, Sequencing of Questions, Concept of measurement and scaling: important scaling techniques – comparative and non-comparative.

    UNIT-III

    Analysis of Data: Coding and Tabulation of Data, Various Kinds of Charts and Diagrams Used in Data Analysis: Bar and Pie Diagrams and their Significance, Measurement of Central Tendency, Measure of Dispersion and their uses, Use of SPSS in Data Analysis, Application and Analysis of Variance (ANOVA).

    UNIT-IV

    Hypotheses testing: methods: chi square, association of attributes, test of difference between two population means, test concerning means: case of single population.

    UNIT-V

    Report Preparation: Types, Report Structure: preliminary section, main report, interpretation of results, suggestions and recommendations, limitations of the study, Report formulation, Guidelines for effective documentation: guidelines for presenting tabular data.

    Books:

    • 1. Cooper and Schindler; Business Research Methods; Tata Mc Graw Hill
    • 2. Saunders; Research Methods for Business students; Pearson Education.
    • 3. Gravetter; Research Method for Behavourial Sciences; Cengage Learning
    • 4. Beri G.C; Marketing Research;Tata McGraw Hill
    • 5. Chawala, Deepak & Neena Sondhi; Research Methodology :Concepts and Cases; Vikash Publishing House
    • 6. Kothari, C. R; Research Methodology: Methods and Techniques; New Age International Publishers
    04
  • JMBA 023

    Customer Relationship Management:

    UNIT-I

    CRM concepts - Acquiring customers, - Customer loyalty and optimizing customer relationships - CRM defined - success factors, the three levels of Service/ Sales Profiling - Service Level Agreements (SLAs), creating and managing effective SLAs.

    UNIT-II

    CRM in Marketing - One-to-one Relationship Marketing - Cross Selling & Up Selling – Customer Retention, Behaviour Prediction - Customer Profitability & Value Modeling, - Channel Optimization - Event-based marketing. - CRM and Customer Service - The Call Centre, Call Scripting – Customer Satisfaction Measurement.

    UNIT-III

    Sales Force Automation - Sales Process, Activity, Contact- Lead and Knowledge Management - Field Force Automation. - CRM links in e-Business - E-Commerce and Customer Relationships on the Internet - Enterprise Resource Planning (ERP), - Supply Chain Management (SCM), - Supplier Relationship Management (SRM), - Partner relationship Management (PRM).

    UNIT-IV

    Analytical CRM - Managing and sharing customer data - Customer information databases – Ethics and legalities of data use - Data Warehousing and Data Mining concepts - Data analysis – Market Basket Analysis (MBA), Click stream Analysis, Personalization and Collaborative Filtering.

    UNIT-V

    CRM Implementation - Defining success factors - Preparing a business plan requirements, justification and processes. - Choosing CRM tools - Defining functionalities – Home grown versus out-sourced approaches - Managing customer relationships - conflict, complacency, resetting the CRM strategy. Selling CRM. Internally - CRM development Team - Scoping and prioritizing - Development and delivery - Measurement.

    Books:

    • 1. Rai Alok Kumar; Customer Relationship Management Concept & Cases; Prentice Hall of India Private Limted,
    • 2. Shanmugasundaram S.; Customer Relationship Management; Prentice Hall of India Private Limted.
    • 3. Mukherjee Kaushik; Customer Relationship Management; Prentice Hall of India Private Limted.
    • 4. V. Kumar & Werner J.; Customer Rela Tionship Management; Willey India.
    04
  • JMBA 024

    Management Accounting:

    UNIT-I

    Role of Cost in decision making, cost concepts types of cost, Elements of cost: Materials, Labour and overheads, preparation of Cost Sheet.

    UNIT-II

    Marginal Costing versus Absorption Costing, Cost-Volume-Profit Analysis and P/V Ratio Analysis, Concepts, Contribution & BreakEven Point and their uses for various types of decision-making like single product pricing, multi product pricing, replacement, sales, etc. Differential Costing and Incremental Costing: Concept, uses and applications, Methods of calculation of these costs.

    UNIT-III

    Concept of Budget, types of Budget, Static and Flexible Budgeting, Preparation of Cash Budget, Sales Budget, Production Budget, Materials Budget, and Master Budget, Standard Costing: Concept of standard costs, calculation and use of Material Variance, Labour Variance, and Overhead Variance.

    UNIT-IV

    Concept of Responsibility Accounting, concept of cost centre, profit centre and investment centre and their managerial uses, Transfer Pricing: concept, types & importance.

    UNIT-V

    Activity Based Costing, Target Costing & Life Cycle costing: concept and applications, Value Chain Analysis.

    Books:

    • 1. Anthony Robert N. and Reece James S; Management Accounting; Irwin
    • 2. Horngren et al; Introduction to Management Accounting; Pearson
    • 3. Anthony Robert N. & Welsch Glenn A; Fundamentals of Management Accounting; R.D. Irwin
    • 4. Khan and Jain; Management Accounting; Tata McGraw-Hill
    • 5. Pandey I M; Management Accounting; Vikas
    04
  • JMBA 025

    Financial Management:

    UNIT-I

    Objectives and functions of financial management, Profit maximization vs. Wealth maximization, Time Value of Money, financial considerations underlying the choice of form of business organization.

    UNIT-II

    Process & Techniques of Capital Budgeting and applications; Risk and Uncertainty in Capital Budgeting; Leverage Analysis – financial, operating and combined leverage EBIT-EPS Analysis.

    UNIT-III

    Long-term sources of funds: equity shares, preference shares, debentures and bonds; Concept and Approaches of capital structure decision: NI, NOI, Traditional and Modigliani Miller Approach; Cost of Capital: Cost of equity, preference shares, debentures and retained earnings, weighted average cost of capital. Short term sources of funds: commercial papers and bank loans.

    UNIT-IV

    Concept of retained earnings, Relevance and Irrelevance Theories of dividend decision: Walter's Model, Gordon's Model and Modigliani Miller Model; Factors affecting dividend decision.

    UNIT-V

    Concept, components, determination of and factors affecting working capital requirement, Management of cash, inventory and receivables.

    Books:

    • 1. Pandey I M; Financial Management; Vikas
    • 2. Van Horne; Financial Management and Policy ;Pearson Education
    • 3. Khan and Jain; Financial Management; Tata McGraw Hill
    • 4. Weston J Fred & Brigham Eugene F; Managerial Finance; AKTOB Publications
    • 5. Srivastava, R. M.; Financial Management; Sterling Publishers Pvt. Ltd.
    04
  • JMBA 026

    Production & Operation Management:

    UNIT-I

    Production & Operations Management – An introduction, Systems Approach, Differentiating between goods and services, Production Management vs Operations Management, Input-Output Profit (Business) Model.

    UNIT-II

    Production processes: types, Plant layout: types, Factors governing the location of a plant.

    UNIT-III

    Operations Planning & Control – Aggregate Production Planning, Master Production Scheduling, Loading, Sequencing, Routing, Scheduling, Despatching, Line balancing. Inventory Management: EOQ Models, Inventory Classification Systems, Just – in – Time (JIT).

    UNIT-IV

    Basic concepts of quality, PDCA cycle, Quality circles, Quality improvement tools- Kaizen, Six Sigma, TQM, ISO 9000-2000 clauses.

    UNIT-V

    Maintenance Management: Objectives, concept, advantages and limitations of Breakdown Maintenance and Preventive maintenance, Total Productive Maintenance.

    Books:

    • 1. Buffa Elwood S & Sarin Rakesh K ; Modern Production / Operations Management; John Wiley & Sons.
    • 2. Mahadevan N ; Operations Management- Theory and Practices; Pearson Education
    • 3. Chary ; Production and Operations Management; Tata McGraw-Hill
    • 4. Hill T; Operations Management; Palgrave
    • 5. McGregor D; Operations Management; McGraw-Hill
    • 6. Morton; Production and Operations Management; Vikas
    • 7. Bedi Kanishka; Production & Operations Management; Oxford University Press.
    04
  • JMBA 027

    Business Environment:

    UNIT-I

    Business Environment:

    UNIT-II

    Overview of Political, Socio-cultural, Legal and Technological environment. An introduction to FEMA, SEBI Act, Consumer Protection Act; The changing dimensions of these laws.

    UNIT-III

    The monetary policy and fiscal policy, Stock Exchange-BSE-NSE. RBI-Role and functions, Financial Sector reforms.

    UNIT-IV

    Recent technological developments in Indian Banking: ATM, Debit and Credit Cards, EMI, EFT. Social Responsibility of business enterprises, Globalization, EXIM policy, FDI policy.

    Books:

    • 1. Mishra S K & Puri V K; Economic Environment of Business; Himalaya Publishing House.
    • 2. Paul Justin; Business Environment Text and Cases; Tata Mc Graw Hill.
    • 3. Shaikh & Saleem; Business Environment; Pearson
    • 4. Francis Cherunilam; Business Environment- Text and Cases; Himalaya Publishing House.
    04
  • JMBA-V-01

    Comprehensive Viva-Voce
    02
  • Total Credits
     
    30